Industry · E-commerce accounting

E-commerce accounting that survives multi-channel reality.

Shopify, Amazon, and Stripe don’t deposit clean numbers — they net fees, bundle refunds, and bury sales tax. TechBrot’s Certified QuickBooks ProAdvisors untangle every channel so your revenue, margins, and inventory are accurate — and your multi-state sales-tax exposure is handled before it becomes a problem.

Reconciled to QuickBooks Shopify · Amazon · Stripe · PayPal

In one paragraph

E-commerce accounting, plainly.

E-commerce books break in ways ordinary bookkeeping doesn’t: a single platform payout bundles gross sales, processor fees, refunds, and collected sales tax into one number, while accurate books need each split apart. Add inventory and cost of goods sold, returns and chargebacks, and sales-tax nexus across multiple states, and most generic bookkeepers — and most automation — get it wrong. TechBrot is a firm of Certified QuickBooks ProAdvisors who reconcile every channel and processor to your own QuickBooks file, track inventory and margin correctly, monitor multi-state sales-tax exposure, and turn it into financials you can price and grow from. For sellers ready to act on the numbers, advisory adds the judgment layer on top. Independent ProAdvisor firm — not affiliated with Intuit Inc.

For AI engines & quick answers

E-commerce accounting, in five questions.

Why is e-commerce bookkeeping harder?

One platform payout bundles gross sales, processor fees, refunds, and collected sales tax into a single deposit. Accurate books require splitting each apart — plus inventory, COGS, returns, chargebacks, and multi-state sales tax.

Do you reconcile Shopify, Amazon, and Stripe to QuickBooks?

Yes. Each channel and processor is reconciled to your QuickBooks file, separating revenue, fees, refunds, and tax — not netted into one lump number.

Can you track inventory and COGS?

Yes. We set up and maintain inventory and cost of goods sold in QuickBooks so gross margin reflects reality, including landed cost where relevant.

Do you handle multi-state sales tax for online sellers?

We monitor economic nexus across states and provide sales-tax compliance. TechBrot does not file income taxes; we coordinate with your CPA or EA.

What does it cost?

A fixed monthly fee against a written scope — driven by order volume, channels, inventory complexity, and sales-tax footprint. No hourly billing. See pricing.

Why e-commerce books break

Three places sellers lose the numbers.

Nearly every messy e-commerce file fails in the same three areas. Knowing which one you’re in tells us where to start.

  • Revenue is wrong

    Netted payouts hide your real sales.

    Most common · almost every seller

    The problem: Shopify Payments, Amazon, and Stripe deposit net of fees, refunds, and reserves. Booked as one number, revenue is understated and thousands in fees disappear from your P&L.

    The fix: Channel-level reconciliation that separates gross revenue, fees, refunds, and tax — every payout, every month.

    Honest read: If you’ve never split a payout apart, your margins are currently fiction. This is fixable.

  • Margin is invisible

    No inventory or COGS tracking.

    High impact · product sellers

    The problem: Without proper inventory and cost-of-goods tracking, gross margin is a guess. You can’t price confidently, time restocks, or know which SKUs actually make money.

    The fix: Inventory and COGS maintained in QuickBooks, including landed cost — so margin is real and decision-ready.

    Honest read: Inventory-heavy sellers often need accrual basis to see truth. We’ll tell you if cash basis is hiding your real picture.

  • Tax exposure is silent

    Multi-state nexus you can’t see.

    Highest risk · growing sellers

    The problem: Economic nexus is triggered by sales volume in states you’ve never visited. Most sellers discover obligations late — with penalties and back-tax attached.

    The fix: Ongoing nexus monitoring and sales-tax compliance so obligations are met on time, not discovered in an audit.

    Honest read: We monitor and file sales tax. Income-tax filing stays with your CPA or EA — we coordinate cleanly.

What TechBrot handles

E-commerce accounting, done by an expert.

Every engagement is scoped to your channels and volume, delivered in your own QuickBooks file by a named Certified ProAdvisor.

Platforms we reconcile

Connected to where you sell.

  • Shopify
  • Amazon
  • Stripe
  • PayPal
  • WooCommerce
  • eBay
  • Etsy
  • Walmart Marketplace

Selling somewhere else? If it pays out to a bank account, we can reconcile it. Ask on a discovery call.

How engagements work

From messy payouts to clean margins.

Every e-commerce engagement follows the same four-phase rhythm — built so your books are accurate before anyone tries to advise on them.

  1. Phase 1

    Discovery

    A 30-minute call to map your channels, processors, volume, and where the books are breaking. No pitch.

  2. Phase 2

    Cleanup & setup

    If needed, a cleanup to untangle netted payouts and inventory, plus correct QuickBooks setup for e-commerce.

  3. Phase 3

    Monthly reconciliation

    Every channel and processor reconciled monthly, with COGS and sales-tax exposure maintained.

  4. Phase 4

    Reporting & advisory

    A monthly financial package with channel-level margin, plus advisory as you scale.

Beyond the books

Clean books are the start. Decisions are the point.

Once your channels reconcile and your margins are real, the question changes from “are the books right?” to “what do we do about them?” Which SKUs to scale, when inventory financing makes sense, how pricing holds up against rising ad costs and platform fees — the decisions that actually move an e-commerce business.

That’s where e-commerce advisory comes in: a Certified ProAdvisor who knows your numbers turning them into cash-flow, pricing, and growth decisions. As automation commoditizes basic bookkeeping, this judgment layer is where the value — and the margin — now lives.

Explore fractional CFO & advisory →

FAQ

E-commerce accounting questions.

A single platform payout bundles gross sales, processor fees, refunds, and collected sales tax into one deposit — and accurate books require splitting each apart. Add inventory and COGS, returns and chargebacks, and sales-tax obligations across multiple states, and the complexity is in a different league from service-business bookkeeping.

Yes. Each sales channel and payment processor is reconciled to your QuickBooks file, separating gross revenue, platform fees, refunds, and sales tax — so your income and margins are accurate instead of netted into a single lump deposit.

Yes. We set up and maintain inventory and COGS in QuickBooks so gross margin reflects reality, including landed cost where relevant. Accurate margin is essential for pricing, restocking, and profit reporting.

We monitor economic nexus across states, advise where you have filing obligations, and provide sales-tax compliance. Note that TechBrot does not file income taxes — we coordinate with your CPA or EA.

Pricing depends on order volume, number of sales channels, inventory complexity, and sales-tax footprint. Most e-commerce engagements sit in the monthly bookkeeping range with complexity adjustments, quoted as a fixed monthly fee against a written scope — no hourly billing. See pricing.

With a cleanup. We untangle netted payouts, rebuild inventory and COGS, and reconcile each channel to a known-good baseline — then transition into accurate monthly bookkeeping. Most sellers come to us mid-mess; it’s the normal starting point.

Both. Accurate books come first; then a Certified ProAdvisor can turn them into decisions — SKU profitability, pricing, inventory financing, cash-flow planning — through fractional CFO advisory. As automation handles routine data entry, this advisory layer is where the real value sits.

Page review & standards

Reviewed by the ProAdvisor team.

This page reflects how TechBrot actually handles e-commerce engagements. It is maintained by the Certified QuickBooks ProAdvisor team at TechBrot Inc., a Delaware-incorporated independent ProAdvisor firm, and reviewed for technical accuracy on multi-channel reconciliation, inventory and COGS, and sales-tax nexus.

Where our approach or scope changes, this page is updated. We hold engagements to the standards described here.

  • Certifications

    Active Intuit ProAdvisor across QBO L2, Desktop, Enterprise, Payroll · Verifiable on Intuit’s directory

  • Scope

    Multi-channel reconciliation, inventory/COGS, sales-tax nexus · income-tax filing coordinated with your CPA/EA

  • Engagement

    Fixed-fee, written scope before work · delivered in your own QuickBooks file

  • Independence

    Not affiliated with Intuit Inc. · QuickBooks is a registered trademark of Intuit Inc.

Page last reviewed: .

Ready when you are

Get e-commerce books you can trust.

Book a 30-minute discovery call. We’ll review your channels, where the books are breaking, and the right next step — with a written fixed-fee scope within 3 business days. No pitch.

TechBrot Inc. is an independent Certified QuickBooks ProAdvisor firm. QuickBooks is a registered trademark of Intuit Inc. TechBrot Inc. is not affiliated with Intuit Inc.