You haven’t changed prices in years.
Cost has moved; price often hasn’t. A pricing review tests what the market and your margin will actually bear — and what to leave alone.
Advisory
Financial strategy advisory services
The numbers say what’s happening. Strategy decides what to do.
Pricing, margin, capital structure, when to hire, whether to expand, how much to borrow, when to sell — the decisions that decide the next two to five years. We ground each one in your real numbers and coordinate the tax-aware piece with your CPA, so the big calls aren’t made on instinct.
$3,500–$8,000+/mo
Or send the details instead By TechBrot · Updated
What you can check before you sign
- Fixed fee, written first
- Your own QuickBooks® file
- No hourly billing
If your file needs our paid diagnostic first, its fee is credited in full against the cleanup. Either way, you get a fixed fee in writing before any work starts.
They took something that felt overwhelming to me as a first-year business owner and made it simple.
What stood out the most was TechBrot Inc’s attention to detail.
Intuit QuickBooks Certification Level 2 and QuickBooks Workforce Certification,
§ 01 · TL;DR
§ TL;DR
Financial strategy is the set of deliberate choices about pricing, margin, cost structure, capital and timing that shape the next two to five years, with each big call (hire, expand, borrow, sell) tested against real numbers. Projects are fixed-fee by written scope; ongoing strategy runs inside a fractional CFO engagement ($3,500–$8,000+/mo). Not tax filing, audit or legal work.
By TechBrot · built on accurate books, coordinated with your CPA
§ 02 · When financial strategy earns its keep
If any of these are on the table, the answer is yes.
Most owners reach for strategy work when a real decision is in front of them and the gut answer no longer feels like enough.
Growth isn’t turning into profit.
Revenue is up, margin is flat or down. Strategy work surfaces where it’s leaking — product mix, customer segment, discounting, overhead — and what to actually fix.
You’re weighing a major investment.
New location, new product, big equipment, an acquisition. Modeling the upside, the downside, and the cash and margin impact before committing — not after.
You’re thinking about taking on debt.
Capital structure isn’t obvious. How much, what kind, at what cost, what coverage does the business actually support — the analysis the banker won’t do for you.
A sale is on the horizon.
Whether two years out or this year, sale-readiness work materially affects valuation. Clean books, defensible add-backs, KPI history, working-capital tuning — done before the buyer starts asking.
What you want from the business has shifted.
More cash to owners, less time, faster growth, lower risk — whatever the goal, the financial picture has to be deliberately aligned with it. Strategy is that alignment.
§ 03 · What’s included
What financial strategy actually delivers.
Scoped to the decision in front of you. Discrete projects, ongoing through fractional CFO when the work is continuous.
01
Pricing & margin strategy
Where price is left on the table, where discounting is leaking margin, which segments and products carry the business, and what to do about each. Unit economics — contribution margin, customer profitability, where each incremental dollar of revenue actually lands — sit underneath the pricing call.
02
Capital structure & financing
How the business is funded today, what mix actually fits, when borrowing makes sense, and the coverage and capacity analysis lenders expect — coordinated with your banker, who provides the credit. Debt-readiness work assembles the package before the loan committee asks for it.
03
Hire / expand / build modeling
The next hire, the new location, the big initiative — modeled against revenue, margin, and cash impact, with the breakeven and the downside spelled out before commitment. Scaling decisions get tested against unit economics, not against optimism.
04
Tax-aware planning (with your CPA)
Modeling how decisions affect the tax picture and surfacing questions your CPA should answer. We coordinate; we do not file taxes or take tax positions. The boundary is deliberate — advisory and strategy, not tax filing, audit, or legal work.
05
Sale-readiness
Clean books, defensible add-backs and normalizations, working-capital positioning, KPI history, and a financial story buyers can underwrite. Done before the buyer arrives — coordinated with the M&A advisor, attorney, and CPA who run the transaction.
06
Owner-goal alignment
More cash, less time, faster growth, lower risk — translating what owners actually want into a financial picture deliberately shaped to deliver it. Multi-year strategy is the through-line: where the business is going, and what the numbers have to do to get it there.
§ 04 · How it works
From decision in front of you to a number you can stand behind.
Strategy engagements follow the same four-phase rhythm, whether discrete projects or ongoing through a fractional CFO.
- PHASE 1
Discovery
A 30-minute call to understand the decision in front of you, the constraints, and what you actually want from the business. No pitch. A discrete strategy project or an ongoing seat — we scope to the work, not the other way around.
- PHASE 2
Analysis & modeling
Built on accurate books — running a cleanup first if the numbers underneath aren’t reliable — with scenarios, sensitivities, and breakeven analysis spelled out. Strategy built on unreliable numbers is just confident guessing.
- PHASE 3
Coordinate & recommend
Tax-aware questions go to your CPA, financing questions to your banker, legal questions to your attorney. We coordinate, integrate, and bring you a clear recommendation — the boundary with licensed work held cleanly throughout.
- PHASE 4
Decide & execute
A short, plain-language recommendation from TechBrot, with the assumptions explicit , and ongoing review if the decision plays out over months or quarters. Fixed-fee for a project; inside the fractional CFO retainer when the work is continuous.
§ 05 · The boundary
What strategy is, and what stays with the licensed professionals.
Advisory and strategy — not tax filing, audit, or legal work. We analyze capital structure, build the coverage and capacity analysis lenders ask for, and time financing decisions — then coordinate with your banker, who provides the actual credit. We do not provide lending, investment, or securities advice.
| Area | Financial strategy advisory | Stays with the licensed professional |
|---|---|---|
| Pricing, margin & unit economics | Yes | No |
| Capital structure & financing analysis | Yes | lender provides the credit |
| Hire / expand / build modeling | Yes | No |
| Sale & M&A readiness (financial story) | Yes | M&A advisor / attorney run the deal |
| Tax-aware planning | modeling & coordination | CPA / EA files & takes positions |
| Tax filing & IRS representation | No | CPA / EA |
| Audit & assurance | No | audit firm |
| Legal structure & contracts | No | attorney |
| Lending / investment / securities advice | No | licensed advisor |
§ 06 · Beyond the project
Some decisions are projects. Some need a seat at the table.
A pricing review or an expansion model is a project — defined, scoped, delivered. But for businesses where strategic decisions are constant, an ongoing relationship works better than serial projects. That’s where fractional CFO comes in: the same strategy work, the same integration with cash flow, KPIs, and budgets, but continuous — with someone who knows your numbers as well as you do.
An engagement can start with a discrete project — pricing, a financing question, sale-readiness — and grow into ongoing strategic finance as the business gets bigger or the decisions get harder. As automation handles the routine, this kind of judgment is where the real value now lives.
Checked against TechBrot’s methodology.
§ 08 · Questions
Financial strategy questions.
How is financial strategy different from a budget?
A budget plans what you’ll spend and earn given the strategy you already have. Financial strategy is the prior step: deciding what the strategy should be. It includes pricing and margin choices, capital structure, financing posture, and the major decisions a budget then reflects. Budget and forecast are the math; strategy is the intent behind them.
Does TechBrot give tax advice or file taxes?
No. TechBrot is not a tax practice. We do tax-aware financial planning — modeling how decisions affect the tax picture, surfacing questions worth your CPA’s attention, and coordinating directly with your CPA or EA — but we don’t file tax returns, take tax positions, or represent clients before the IRS. Anything that requires a license stays with your licensed professional.
Can you help prepare a business for sale?
Yes. Sale-readiness is part of financial strategy: clean and reliable books, defensible add-backs and normalizations, working-capital and inventory positioning, KPI history, and a financial story buyers can underwrite. We coordinate with the M&A advisor, attorney, and CPA who run the transaction; we don’t broker the sale or provide legal or tax positions.
Do I need clean books before strategy work?
Yes — strategy built on unreliable numbers is just confident guessing. If your books need work, we start with a cleanup and reliable monthly bookkeeping, then build the strategy on top. Clients can begin with bookkeeping and grow into strategy work as the business matures.
What does financial strategy advisory cost?
Discrete strategy engagements — pricing reviews, scenario modeling, sale-readiness work — are quoted as fixed-fee project work against a written scope. Ongoing strategic finance is part of a fractional CFO engagement, typically $3,500–$8,000+ per month. No hourly billing.
Ready when you are
Make the big call on real numbers.
Tell us which decisions the numbers need to support. We’ll tell you whether advisory, a controller or cleaner books come first.
Or send the details instead